Retail should feel alive again.
Emmer Green brings fun, clarity and commercial magic to consumer tech retail — helping brands sell smarter, spend better, and connect with shoppers again.
Consumer tech retail has become a wall of specs and boxes. Somewhere between the roadmap and the shelf edge, the joy got lost — and so, often, did the budget.
Emmer Green exists to bring it back. We help consumer tech brands win space on shelf, spend smarter on MDF and retail media, and build propositions customers actually want — built on senior leadership experience across John Lewis, Samsung, Dell and Microsoft, spanning both sides of the table, brand and retailer.
Our Mission
Make consumer tech retail feel exciting again.
For the brands that sell it, the retailers that stock it, and the people who buy it — by pairing operator-level retail expertise with fun, human, commercially sharp thinking.
Fun
We bring energy and imagination to a category that’s gone grey.
Enlightening
Insider knowledge, turned into clarity you can act on.
Human
Real relationships, straight talk, no smoke and mirrors.
£1bn+ P&L experience across four global brands and one of the UK’s leading retailers — John Lewis, Samsung, Dell and Microsoft. Every idea is built to move a number, not just win a smile.
What We Do
- Retail Strategy, Category Growth & Digital Transformation
- Marketing & Brand Storytelling
- MDF, Retail Media & Marketplace Acceleration
- Retailer Relationships & Navigation
- Commercial Strategy, Trading & New Propositions
Emmer Green 