What We Do
Five ways we make retail work harder for you.
Built on senior leadership experience across John Lewis, Samsung, Dell and Microsoft — spanning category, brand, and retail.
1. Retail Strategy, Category Growth & Digital Transformation
How your products are ranged, positioned and priced against the competition — built on real knowledge of how buyers evaluate a category. We help you understand what “winning space” takes, both on shelf and across the digital, omnichannel journey that increasingly decides it.
2. Marketing & Brand Storytelling
Tech doesn’t have to be boring. We help brands tell a story that cuts through a category built on spec sheets — in-store, online, and everywhere shoppers make up their minds.
3. MDF, Retail Media & Marketplace Acceleration
Trade marketing, retail media and marketplace budgets — including Amazon — are some of the least scrutinised spend in most businesses. We help you plan it, negotiate it, and prove it’s working — with the insider view of how retailers actually measure success.
4. Retailer Relationships & Navigation
Knowing who to talk to — and what they’re really thinking — is half the battle. We help you prepare pitches, open doors, and navigate relationships with confidence, across both traditional retailers and marketplace partners.
5. Commercial Strategy, Trading & New Propositions
The groundwork that makes everything else sustainable: margin architecture, promotional planning, forecasting and range reviews. And the new models reshaping the category — subscription, device-as-a-service and trade-in propositions that unlock recurring, incremental revenue.
Emmer Green 