Author: sawoodgate7f1fe6bcb6
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The 3 MDF Mistakes I Saw Most Often at John Lewis
Having owned the retail side of MDF decisions, here are the three mistakes brands make most often when pitching trade marketing funding.
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Amazon Retail Media: What’s Worth the Spend and What Isn’t
Not all Amazon ad spend earns its keep. Here’s where it reliably pays off, where brands waste budget, and a simple test before you commit spend.
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Is Device-as-a-Service Finally Ready for UK Consumer Tech?
DaaS has been “about to arrive” in consumer tech for years. Here’s what’s actually changed, and who should be building a proposition now.
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Why Story-Led Marketing Beats Spec-Sheet Marketing
Shoppers don’t buy chipsets, they buy outcomes. Here’s why the best consumer tech launches lead with a problem, not a processor.
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What “Winning Space” on Shelf Actually Means Now
Winning space isn’t about the biggest bay anymore. It’s about winning a retailer’s confidence in your plan across every channel they sell through.
