Category: Commercial Strategy & New Propositions

Brands entering UK retail for the first time consistently underestimate how many hands take a share of margin before it reaches them. Here’s the real structure.

Trade-in is usually treated as a customer service feature. Run properly, it’s a genuine, underused commercial lever.

DaaS has been “about to arrive” in consumer tech for years. Here’s what’s actually changed, and who should be building a proposition now.